Ensure every brush contributes to a healthier planet and a more sustainable future. You can reduce water use by choosing solid toothpaste (traditional toothpastes are largely water-based).

We manufacture toothpaste tablets locally in the EU to support local workers. Our brand also embraces plastic-free, recyclable materials, minimal paper packaging, and green energy.

Ignite your flame for a greener world. Our small team nested in the fairytale city of Prague in the heart of Europe joined the mission for a better world. You can do it too. Everything starts with a baby step. So why not start cleaning the Earth by cleaning your teeth every day?

Let's make smiles brighter and the planet lighter, together.